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Getting your signs and media noticed comes down to one thing – projected verses reflected light.

Static signs reflect sunlight or artificial light off their surface and into your eye. This is the same process for almost everything in your sight. A tree, a car, a dog and it’s the reason why a normal sign doesn’t stand out very well.

LED signs are projected light. The source of light is the sign itself, which means light information is sent straight into your retina. They stand out because they’re so much brighter than everything else around them that just reflect light.

Brightness is measured in candelas per square meter of area (cd/m^2). Also referred to as nits. A standard TV brightness is around 500 nits, a high end phone 800 nits and an expensive TV can project up to 2,000 nits.

By comparison, an LED screen can project up to 6,500 nits. That the equivalent of having 6,500 candles jammed into one square meter.

To generate that many excited photons, it takes quite a lot of energy, around 500-1,000 watts per square meter. For a two square meter sign that’s around $4 per day or $1,500 a year in electricity.

It makes sense to pair illuminated signs with solar electricity generation. You’re effectively taking the sunlight energy hitting the solar panels and concentrating it back into the LED sign.

The solar panels and LED screen will last over 100,000 hours or fifteen years. In that time, solar panels can save you over $20,000.

In addition, an LED sign allows you to change your message to what ever you want, whenever you want, from wherever you are.

Iron Matrix solar LED Signs Off Grid are the perfect way to offset your carbon footprint and electricity cost while creating the highest impact attention for your brand and products.